Julia’s Care Service Portal
An accessible, trustworthy and highly comforting corporate website representation for an outpatient care agency in Hannover.
About the project
In outpatient elderly care, psychological warmth and trust in corporate leadership are paramount. We redesigned their digital asset focusing on clear typography hierarchy, calming cream tones, and strict accessibility standards.
Starting point
Establishing visual layouts meeting absolute WCAG AA contrast ratios while mounting an intuitive, frictionless 1-minute employment slider to counter healthcare worker shortage.
Solution
Integrating locally hosted, sophisticated serif headings, contrasting earth-tone colors, and a clean, lightweight job applicant stepper omitting complex requirements.
Result
+120% spike in direct monthly caregiver applications received natively via the custom web forms, and complete Google localized search engine ranking dominance.
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